Banner & Newsletter Design
Banner advertising is a way to buy traffic from high quality websites. The first and foremost thing that is important to achieve through banner design is its ability to generate an ACTION. When a visitor sees your banner on a site, he/she must be compelled to click on to it. This can be achieved through effective use of animation, good, compelling copy, and its graphic design. While using animation, however, one must be careful not to overdo it. Banners with too much animation can become distracting. An endlessly looping animation can be quite annoying and its best to have it settle down after 4-5 loops. Make sure your message is displayed on the last frame. It must also be ensured that banners are quick to download.
It's not just annoying for visitors to see something take ages to download but it can actually fail to achieve any results for you if the visitor is able to find relevant information and leave the page before your banner has even begun to show up on her screen. As with any design, use an optimum number of colors. Make your ads pleasing to look at. Pay attention to your copy. Make sure your messages are carefully worded. Don't make your ads verbose. Short, crisp messages can achieve high Click Through Rates (CTR) for you. Change your banners frequently as research has shown that CTRs for a banner ad drops significantly after a few weeks.
Newsletters are the heart of any internal corporate communications, delivering key information to employees around your company or clients. Customer communication is the key to any successful business. An e-newsletter enables you a high level of regular contact with existing customers and potential leads. The regular contact that this provides will inevitably generate increased first sales and repeat custom.
Creating an e-newsletter is an affordable method of providing potential leads with service updates, company information or news related to your company or the industry in which you operate. We create Corporate Newsletters that engage the reader.